Dalia Katan

I work with teams to build and scale products, narratives, and go-to-market strategies as a consultant or fractional Head of Product.

Drawing from both corporate and startup experience, I’m most helpful at inflection points: when teams need to make high-stakes product or company decisions. I’ve worked with over 30 companies on new product bets, shifting customer needs, and evolving brand narratives, often in the lead-up to fundraising.

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Strategy Services

Product & Growth Strategy

From Fortune-100s to early-stage startups, I've worked with over 40 clients spanning social, web3/blockchain, fintech, AI, marketplaces, and more. Together, we co-create new product/business concepts, go-to-market approaches, and growth strategies. Offerings include:

Consumer Insights & Ethnographic Research
Concept Prototyping & Redesign
Startup Advisory & Fractional CPO
Corporate Ideation Workshops

Brand Design & Storytelling

Leveraging a decade of experience in brand design, digital strategy, and storytelling, I help companies better design their brand or brand story to their customers, users, or stakeholders. Offerings include:

Brand Voice & Storytelling
Fundraising Pitch Design & Narrative
User Experience Design
Web Design and Development

Portfolio

Below is a sample of over 40 client projects in innovation strategy, brand design, and design research. Companies I've worked with have ranged from early-stage to Fortune-100 tech, consumer goods, and retail companies.

Growth Ambition & Innovation Strategy

Fortune 10 Company

Ideating Around Consumer Needs

Global Toymaker

Refugee Integration in the Workplace

Tent Partnership for Refugees

Entering New Markets

Fortune 10 Company

Brand & Consumer Growth Strategy

Global Beauty Brand (Fortune 500)

Innovating Beyond the Core

Insurance Company (Fortune 500)

People saying nice things 🥰

Dalia is one of the best all-around people that I know. Her tremendous background (Ivy League, Big 4 Consulting, startups) is rooted in the foundation of subject expertise/knowledge, integrity, professionalism, heart, pride in her work, and how she treats people at all levels - leaving a lasting impression to those lucky to have worked with her.
John Z., EVP Marketing, Indigenous

Dalia has incredible strategic thinking, leadership skills – Envisioning, Engaging and Execution skills. She demonstrates great presence, EQ, IQ and drive and took full ownership of our project along with her colleagues. Teamwork between Dalia and various members was outstanding making it seamless for the entire team. She is a great talent to seek out to solve big and complex challenges.
Akhil S., Global CFO, Estée Lauder

There are only a few people in the world who match her vision along with her determination and energy, and I have time and time again been left speechless.
Aoi S., CEO/Founder, Jumpstart

I worked with Dalia to establish and manage a network of professionals to grow Doblin's presence on the west coast. Dalia was the driver of this effort, helping it grow from the two of us to a vibrant community or practitioners, partners, and account leaders. [...] Dalia is smart, proactive, thoughtful and energetic. She delivers high quality work and is a pleasure to work with. I have been lucky to have her as a colleague!
Erik K., Managing Director, Deloitte

Dalia is extremely professional and one of the most collaborative people I’ve met with genuine interests and passions for helping others. She is detail-oriented and well-organized... She really owned the room and helped our people think outside of the box. Dalia is truly a leader and an asset for any business.
Anna S., Client, Fortune-500 Consumer Goods Co.