Startup &
Corporate Advisory

I have spent the last decade focused on design-led innovation, product development, storytelling, and business strategy.

Merging the best of corporate innovation and startup tools with a deep understanding of human-centered research and design, I work with my clients to launch, grow, and scale their businesses in ways that anticipate their customers' needs. Strategies often include new products and customer touchpoints, improved brand storytelling, and creative go-to-market approaches.

Strategy Services

Product & Growth Strategy

From Fortune-100s to early-stage startups, I've worked with over 40 clients spanning social, web3/blockchain, fintech, AI, marketplaces, and more. Together, we co-create new product/business concepts, go-to-market approaches, and growth strategies. Offerings include:

  • Consumer Insights & Ethnographic Research
  • Concept Prototyping & Redesign
  • Startup Advisory & Fractional CPO
  • Corporate Ideation Workshops

Brand Design & Storytelling

Leveraging a decade of experience in brand design, digital strategy, and storytelling, I help companies better design their brand or brand story to their customers, users, or stakeholders. Offerings include:

  • Brand Voice & Storytelling
  • Fundraising Pitch Design & Narrative
  • User Experience Design
  • Web Design and Development


Below is a sample of over 40 client projects in innovation strategy, brand design, and design research. Companies I've worked with have ranged from early-stage to Fortune-100 tech, consumer goods, and retail companies.

Growth Ambition & Innovation Strategy

Fortune 10 Company

Ideating Around Consumer Needs

Global Toymaker

Refugee Integration in the Workplace

Tent Partnership for Refugees

Entering New Markets

Fortune 10 Company

Brand & Consumer Growth Strategy

Global Beauty Brand (Fortune 500)

Innovating Beyond the Core

Insurance Company (Fortune 500)

People saying nice things 🥰

Let's collaborate

Looking forward to hearing from you!