Hi, I'm Dalia.

Product leader, fractional CPO, angel investor — I help early-stage teams turn products into companies that can actually scale.

Work with me →
01 · About

A bit of background

I'm a product leader who's spent the last 15 years between strategy consulting (independent practice, Deloitte/Doblin) and tech — most recently leading mobile product at Stripe, and before that founding Presently, a startup making group payments easier.

Now I work as a fractional CPO and advisor for early-stage teams, angel-invest in founders I believe in, and write about the intersection of product, the startup journey, and what it means to build a life around what you're actually curious about.

Places I've worked
StripeDoblinDeloitte.IBMUBSPrincetonUS CongressPresentlyThuzioAlexandria
02 · Writing

A few field notes.

Essays, frameworks, recipes, and reports from a life built around curiosity — across product, work, and what gets pinned to the fridge. A few favorites:

Framework Substack · 2023
Introducing ARCH: Building Products People Want to Live In
Every product is a space people inhabit. To build truly great products, we must think like architects.
10 min Read →
Framework Substack · 2026
03 Atmosphere: Getting the vibes right
The emotional baseline of product experience — and how it quietly shapes whether users return.
10 min Read →
Essay Medium · 2022
Why First-Gen Founders Need to Learn to Spend
“Be scrappy” is the wrong advice for first-gen and minority founders — and one of the hardest things I had to unlearn.
8 min Read →
Essay Substack · 2026
04 How Atmosphere makes or breaks user trust and retention
Atmosphere in action: Hopper and the Las Vegas effect.
12 min Read →
Visit the full archive
03 · Kind words

People saying nice things

01 of 07
"We engaged Dalia for a quick turnaround on our Series A investor presentation. She was responsive and diligent in quickly learning our business and our market and in creating a wonderful presentation for us. Perhaps most impressive was the fact that she provided valuable insight into the VC / entrepreneur thought process and recommendations that improved our storytelling. We look forward to working with Dalia again."
Turab B.
VP of Finance, Crusoe AI
04 · Contact

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