About Dalia Katan

I am a business strategist, empathetic designer, entrepreneur, and public speaker who uses human-centered and empathetic design to help companies grow their existing businesses and launch new ones.

I previously consulted with Doblin Innovation and Deloitte where I served over 25 clients, working hand-in-hand with management at Fortune-500 companies and startups alike to design strategies that engage consumers, transform organizations and teams, and drive meaningful growth. I spearheaded Doblin Innovation's expansion to the West Coast and was also selected for an innovation fellowship with the Center for the Edge in 2016. Prior to Deloitte, I led marketing and user experience at several e-commerce and media technology startups, held internships at IBM and UBS, and ran a graphic and web design business that served over 4M annual users.

Influenced by my own family's refugee journey, my passion projects center on human connection, bridging divides, and sharing the power of diversity through talks and workshops. I co-founded Deloitte's Refugee Community of Interest and launched an offering on refugee integration in the workplace, backed by a $450K grant from Deloitte leadership. I've authored publications on the future of work, inclusion in the workplace, and diversity. Previously, I interned at the U.S. House of Representatives.

I received my BA from Princeton University, where I studied international affairs, entrepreneurship, and human-centered design, and founded Princeton’s marketing and filmmaking organizations.




Areas of specialty

  • Human-centered Design
  • Innovation & Growth Strategy
  • Growth Ambition Definition
  • Brand Design & Storytelling
  • Future of Work & Workplace Inclusion
  • Startup advisory
  • Corporate innovation

Recent & upcoming speaking engagements

  • Connection and Networks in the Digital Economy
    Guest Lecturer, Princeton University (Nov. 2019)
  • The Secret Weapon to Bridging Deep Cultural Divides
    Speaker, Women Design Talks (July 2019)
  • How to Create More Inclusive Workplaces
    Podcast Guest, Way We Lead Podcast (July 2019)
  • Q&A: Creative Sabbaticals
    Interview Guest, Keller Center for Entrepreneurship (Apr. 2019)
  • Using Workplace Diversity to Bridge Divides
    Speaker, Deloitte D-Talks (Aug. 2018)
  • How Companies Can Retain Top Talent Through a Culture of Intrapreneurship
    Speaker, Deloitte (June 2018)
  • Women in Marketing
    Panel Moderator, Princeton University (2015)
  • An Algorithm for Growth
    Workshop Speaker, Princeton Social Entrepreneurship Conference (2015)

Recent publications

  • Diversity to Inclusion: 9 Steps You Can Take to Unlock Your Company’s Competitive Edge
    Medium (2019)
  • A New Home at Work: An Employer's Guidebook to Fostering Inclusion for Refugee Employees
    Deloitte (2019)
  • Business Practice Redesign & The Future of Work: Moving From Best to Better and Better
    Deloitte Center for the Edge (2018)
  • Entrepreneurial Finance: Uber's Path to Success (Case Study)
    MIT Press (2014)
  • Rethinking Productivity: Channeling Energy and Flow Over Discipline to Get Things Done
    DaliaKatan.com (2019)
  • Building a Shared Israeli Society: Improving Arab-Jewish Relations in Israel Through Workforce Integration
    Princeton University (2015)

Get in touch

Let's brainstorm over tea and create something amazing together!
Shoot me a message below, or schedule a phone consultation.