I am a business strategist, empathetic designer, entrepreneur, and public speaker who uses human-centered and empathetic design to help companies grow their existing businesses and launch new ones.
I previously consulted with Doblin Innovation and Deloitte where I served over 25 clients, working hand-in-hand with management at Fortune-500 companies and startups alike to design strategies that engage consumers, transform organizations and teams, and drive meaningful growth. I spearheaded Doblin Innovation's expansion to the West Coast and was also selected for an innovation fellowship with the Center for the Edge in 2016. Prior to Deloitte, I led marketing and user experience at several e-commerce and media technology startups, held internships at IBM and UBS, and ran a graphic and web design business that served over 4M annual users.
Influenced by my own family's refugee journey, my passion projects center on human connection, bridging divides, and sharing the power of diversity through talks and workshops. I co-founded Deloitte's Refugee Community of Interest and launched an offering on refugee integration in the workplace, backed by a $450K grant from Deloitte leadership. I've authored publications on the future of work, inclusion in the workplace, and diversity. Previously, I interned at the U.S. House of Representatives.
I received my BA from Princeton University, where I studied international affairs, entrepreneurship, and human-centered design, and founded Princeton’s marketing and filmmaking organizations.